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Liftoff Journeys with Jeanniey Walden
Taming AI in Advertising and Healthcare: Outcome Based Insights Moving the Market
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What if the way we've been thinking about media, audiences, and even healthcare marketing is fundamentally broken... and the fix is already here?In this special edition of Liftoff Journeys, I'm taking you aboard a mansion yacht in Miami (yes, you read that right) for three back-to-back conversations with some of the sharpest minds in media, healthcare, and advertising. And fair warning: this one's going to challenge a few things you thought you knew.You'll hear from Sean Black, General Manager/SVP, Audience Path US, who believes the traditional approach to audience targeting is outdated and is building real-time, signal-based technology that watches what people are doing right now instead…