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Aspire with Emma Grede

Aspire with Emma Grede

Emma Chamberlain On Building Chamberlain Coffee, Burnout & Walking Away From YouTube

Jul 21, 2026 · 1h 2m

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About this episode

Emma Chamberlain started posting videos at 16, before anyone fully understood what the creator economy would become. Within a couple of years she’d become one of the most watched people on YouTube with over 12 million subscribers, ambassador deals with Louis Vuitton, Cartier and Lancôme, and a Spotify-exclusive podcast. She helped define a new kind of fame, built one of the most recognizable personal brands of her generation, and turned an authentic love of coffee into Chamberlain Coffee, now sold in over 8,000 retail doors across Walmart, Target, Costco and Sprouts. Now, at 25, she’s asking a more complicated question: what happens when the business, and the person, need to grow beyond the…