How Houseplants Get Made: Plant Breeding, Trend Forecasting and What It Takes to Grow Millions of Plants

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Have you ever picked up a plant at the garden center and wondered how the houseplants even get here? I didn't think about it much until I was invited to speak at Cultivate, one of the biggest horticulture industry conferences, and I spent the whole time walking the halls. I'd been caring for plants for years. But I had no idea how much love and time go into getting one plant onto a store shelf. So I asked my friend Justin Hancock to walk us through it. Justin is a horticulturist at Costa Farms, the largest houseplant grower in the world. We talked about plant hunters, secret R&D areas in greenhouses, years of testing, and literally millions of cuttings before a plant ever makes it onto a…