How an Article of Clothing Goes Viral

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About this episode

It feels like a real symptom of the modern age that an article of clothing can just start... following you around online. There it is, in your Instagram feed (again, and again, and again). But it's also there in between paragraphs while you're reading the New York Times , or suggesting you click while you're sifting through your Buy Nothing group on Facebook, or accosting you every tenth video on TikTok. It'd be one thing if these things were cute... but so many of them feel like they're trying to make fetch (or a barrel leg) happen. I'm so thrilled to have veteran fashion journalist Cheryl Wischhover here to explain how an item of clothing goes viral (we tackle so many of your specific…