Your Trauma Is Your Trademark: How Wendy Babcock Turned Pain Into a Profitable Speaking Business

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TEDx speaker and self-proclaimed "professional truth un-muter" Wendy Babcock — founder of When Stories — joins Julie Lokun and Dom Domasky to reveal how she turned her most painful chapter into a thriving storytelling and coaching empire, and why your "mess" might be your most valuable business asset. They break down the three authority-building assets every entrepreneur needs, how AI search tools like ChatGPT and Claude are now deciding which speakers get booked, and the on-stage habits that instantly kill your credibility.