Episode 135: What We Wish We Knew Before We Launched a Digital Product

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Building the product is the easy part. Selling it, delivering it, and supporting the people who buy it? That is a completely different job, and nobody posts about it. In this episode, we are pulling back the curtain on our own launches and sharing the six lessons we wish someone had told us before we launched our first digital product. Since 2021 we have sold everything from a photography ebook and travel guides to a low ticket membership and our high ticket coaching program, The Creator Passport, and we have made just about every mistake on this list ourselves. In this episode, we cover: Announcing is not selling. Why your launch does not end at the announcement, and why you have to go…