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Pricing Psychology, Tested: How Many Did You Get Right? Claire Wang
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Pop the Quiz returns with ten questions pulled straight from the Claire Wang vault — the pricing strategist who turned a wine show upside down. Round one dives into the brain science behind pricing: the Stanford/Caltech MRI study that proved price changes how pleasure actually registers in the brain, why premium producers avoid $18.99 price tags, and the blind tasting study that exposed what people really prefer when nobody's telling them what to think.