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The Best 5 Minute Wine Podcast

The Best 5 Minute Wine Podcast

Pricing Strategist Walks Into a Wine Show-Blows Everything Up Pt. 1-4

Jun 18, 2026 · 18m

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On this episode

About this episode

Claire Wang spent 20 years pricing your phone plan, your insurance, and your foreign exchange rates. Now she's applying that same psychology to wine — and what she reveals will change the way you look at every price tag on every bottle you've ever picked up. From Stanford MRI experiments to a candid conversation with the managing director of one of Bordeaux's most prestigious estates, this episode is a masterclass hiding inside a wine show.