We Didn't Come Here to Take, We Came Here to Give" — Gino & His Father's American Dream Pt. 4

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About this episode

Gino Santos shares the nuts-and-bolts side of building the business — from the practical decision to use plastic bottles during the scrappy early days of self-distribution, to the full sales pitch he'd deliver walking cold into a bar. Forrest asks for the real pitch, and Gino delivers it: more margins, better customer retention, happier wait staff, and no liquor license required. The episode closes on a deeply personal note as Gino reflects on what his late father Orestes Santos — who fled Cuba so his sons could build something — would think of what Premium Blend has become.