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100% Blue Agave in Jalisco — But It's Not Tequila. Premium Blend Product Line Revealed Pt. 3
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About this episode
The Premium Blend product line with Gino Santos — and the conversation goes deeper than just cocktails. Gino breaks down the flagship Agave Wine Collection, including multiple tequila-style expressions made from 100% blue agave sourced in Jalisco, Mexico. At 48 proof and designed to be sipped straight or mixed, the line has evolved far beyond its origins as a margarita base. Gino also tackles the wine snob problem head-on, explains why the term "wine-based liquor" is a strategic choice, and gives a behind-the-scenes look at how he spends his time as president — thinking years ahead, not months.