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Wine Mule Replacement: Jeanine Lum's Journey to Building 3rd Bottle Pt. 1
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Jeanine Lum, founder of 3rd Bottle, joins Forrest to share the surprisingly personal story behind her wine transport invention. After a cork popped from heat exposure in Paso Robles and a cardboard box of $1,400 worth of wine tipped over on a road trip, Jeanine realized there was no product on the market actually designed to protect wine in transit. Everything she tried, from cheap canvas totes to expensive hard-cased bags, did the same single job: carry the bottle without protecting what's inside it.