The Age of Body Futurism | Ruby Justice Thelot

On this episode

About this episode

Elena Burger sits down with academic and cyber ethnographer Ruby Justice Thelot to explore the increasingly blurry line between internet culture and the real world, and how to tell the difference between a trend that’s actually changing behavior and one that simply feels enormous online. They use today’s wellness and optimization culture as a case study, from peptides and GLP-1s to protein maxxing, wearables, microplastics, and the quantified self. Ruby explains her concept of “paracontent,” where the conversation around a phenomenon can become much larger than the phenomenon itself, and what social media data can tell us about how these trends move from niche communities into the…