Creativity vs Control: Where AI Fits in the Creative Toolbox

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Being a creator in 2025 is tough—but building for creators is even harder. Perhaps no one understands this conundrum better than Scott Belsky. As the founder of Behance, a longtime executive at Adobe, and an advisor to companies like Pinterest and Atlassian, Scott has spent his career at the intersection of technology, design, and creativity. In this speedrun episode, recorded live in San Francisco during the fourth iteration of our a16z Games Speedrun program, we dive into: How AI can actually enable creators—and where its toolset should end The evolution from the "prompt era" to the "controls era" of AI Whether people really want bespoke, personalized experiences or simply crave…