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Aurora Winter: Why Your Expertise Is Not Enough Without the Right Message
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About this episode
What if your product is valuable and your expertise is real - but people still do not understand why they should care? CJ Moneyway sits down with media strategist, author and former television writer-producer Aurora Winter to examine why clear communication can change the trajectory of a business. Aurora shares how an overwhelming 100-page presentation became a memorable seven-word message, what Silicon Valley and Hollywood taught her about storytelling and strategy and why authentic human experience becomes more valuable in the age of AI.