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The Determined Society with Shawn French | Adversity & Mindset

The Determined Society with Shawn French | Adversity & Mindset

Yosef Martin on Building BoxyCharm, Selling for $500M, and Starting Over

Oct 5, 2026 · 1h 19m

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About this episode

Yosef Martin joins The Determined Society to share how he went from immigrant student with no safety net to founder of BoxyCharm, building the brand through SEO, product obsession, influencer marketing, and a fanatical customer community. He opens up about the massive exit that everyone else is chasing, why it did not feel the way people imagine, and why he is now back in the arena with PepNow. From BoxyCharm’s viral growth to peptides, GLP-1s, metabolic health, biohacking, longevity, and building something he truly believes in, Yosef breaks down what it means to trust yourself, pivot fast, listen to the market, and make the hard climb feel rewarding. This is a must-listen for…