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Why “Messy” Content Will Beat AI in 2026
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AI can generate content in seconds. Polished videos are everywhere. Websites all sound the same. So what actually wins in 2026? In this episode of Tenacity with Sonia C., Sonia sits down with Wes Towers, founder of Uplift360, to unpack why real, imperfect, human content is becoming the ultimate competitive advantage. Wes shares: The costly mistake that taught him to stay in his niche Why trust is eroding in trades, and how to rebuild it Why a less-than-perfect Google rating can increase credibility How founders can stand out in an AI-saturated world And the personal resilience required when life hits hard, but business doesn’t stop This conversation isn’t about algorithms. It’s about…