Why Your Samples—and Ego—Are Costing You Retail Deals | Emily Blumenthal & Karrica

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Why do independent designers struggle to land and keep retail accounts? In this episode of Handbag Designer 101 , Emily Blumenthal sits down with industry expert Karrica for a no-nonsense look at what it really takes to sell into boutiques and department stores. From production-ready samples and retail compliance to EDI, chargebacks, fashion shows, and the ego traps that can drain a young brand’s money, Karrica breaks down the mistakes designers make—and what buyers actually expect when they’re ready to place an order. Key Takeaways: • Your sample matters — If it doesn’t look production-ready, buyers won’t take you seriously. • Know your retail reality — Department stores come with…