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Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons
The Bag Man’s Blueprint: How Coach Built Democratized Luxury with Lew Frankfort | Emily Blumenthal & Lew Frankfort
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What does it really take for a heritage brand to become part of everyday culture? In this episode, Lew Frankfort—former CEO of Coach and author of The Bag Man—shares how Coach scaled from a small leather workshop into a global brand by designing for real life, not runway moments. Lew breaks down why he focused on “share of closet” over one-hit wonders, how early DTC testing and customer data shaped collections, and the craft decisions—like lighter-weight leather and functional silhouettes—tha... Our Sponsors: * Check out BetterHelp: https://www.betterhelp.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy