Hooked on Success with Dan Beaudoin

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Dr. Sam McGough interviews Dan Beaudoin, president and CEO of DMF Bait Company, whose live bait is sold in about 12,000 U.S. stores and has been in business 49 years. Beaudoin shares how the company began when his father, uncle, and a friend—Michigan teachers seeking summer income—were drawn into a red-worm “buyback” scam, then pivoted into supplying nightcrawlers after discovering demand from bait shops, despite nightcrawlers’ difficult sourcing and inability to reproduce in captivity. Key turning points included landing Kmart in the early 1980s, surviving a 1988 drought by shipping at a loss, and later expanding into Walmart, Bass Pro, and Cabela’s while developing proprietary nationwide…