Starcast Join the waitlist
Frequency with Rick Jordan

Frequency with Rick Jordan

You Keep Blaming Customers For Ghosting Your Sales Emails... What If AI Helped You Write Five Paragraphs Nobody Was Ever Going To Read | Rick Jordan

Oct 2, 2026 · 10m

Coming soon to iPhone. Already have it? “Listen in Starcast” takes you straight there.

On this episode

About this episode

Your get left on read. Your emails are ghosted. The deal is sitting there. You keep following up, adding more context, explaining yourself better... and somehow the message keeps getting longer while you get zero response. In this episode Rick breaks down the communication rule he learned from working with lawyers and eventually brought into sales, customer service, internal communication, and meetings. Put the ask first. Rick argues that burying what you actually need underneath paragraphs of explanation is not more professional or more considerate. It makes the other person work to figure out why you contacted them in the first place. The uncomfortable part is how often people blame the…