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Business Insights

Business Insights

Bonus: From Farm to FinPro: Holistic Accounting for Blue-Collar Clients

Jan 15, 2026 · 30m

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About this episode

What happens when a small-town kid from a dairy farm builds a modern, cloud-based accounting firm serving blue-collar business owners nationwide? You get a fresh take on holistic financial services that’s rooted in hard work and real-world impact. In this episode of Sterling Insights , guest host Charles Trakas sits down with Cody Roos , Enrolled Agent and founder of FinPro Accounting. Together, they explore how to build a full-service, client-first accounting firm tailored to the unique needs of blue-collar entrepreneurs and financial professionals. Cody draws from his diverse background in farming, financial services, and tax planning to discuss the gaps small business owners face in…