Starcast
Join the waitlist
Legacy Blueprint: Plan It Forward
The Secret to Charging What You're Worth Without Feeling Salesy
Coming soon to iPhone. Already have it? “Listen in Starcast” takes you straight there.
On this episode
About this episode
How can pricing your expertise correctly help you build a more valuable business, attract better clients, and leave a stronger legacy for your family? In this episode of Legacy Blueprint: Plan It Forward , Mike Bascom sits down with pricing and valuation strategist John Ray to explore why so many professionals undervalue their expertise and how that mindset can limit both business growth and long-term wealth. John shares practical insights on pricing with confidence, communicating value, building a sustainable business, and creating a legacy that extends beyond financial success. Whether you're an attorney, consultant, CPA, coach, or entrepreneur, this conversation offers actionable…