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How Korean culture went global

Aug 20, 2026 · 48m

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This year, K-pop Demon Hunters picked up a couple of Oscars, the pop group BTS made its triumphant return to sold out crowds, and K-pop took center stage at the World Cup final. It’s all part of Korea’s 50-year game plan to achieve global cultural dominance. This week on our Hidden Histories series , we dig into the government policy that leveraged sports, screens, and sex to transform Korea’s economy and influence. Guests: Michael Kim, professor at Yonsei University in Seoul John Dimoia, professor of Korean history at Seoul National University Heijin Lee , professor of women and gender studies at the University of Hawaii Support public media with NPR+ and enjoy perks for over 25 podcasts…