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Hyundai and Kia are coming to crash the truck party
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In a shocking turn of events: Both Hyundai and Kia are preparing body-on-frame pickup trucks. Sounds far-fetched, but it’s true, and it’s quite the development as these two juggernauts continue to blaze a trail forward challenging the rest of the industry on multiple fronts. It doesn’t sound like we’ll have long to wait. Now Hyundai announced it will kick off a family of body-on-frame vehicles in the U.S. before 2030 and teased them with an SUV that looked like a Bronco competitor. A week later, Kia confirmed it too will be bringing a body-on-frame truck to the U.S. by 2030, and it even talked powertrains. Senior Editor Caleb Jacobs and Director of Content and Product Joel Feder dive…