Rivian bet the company on R2. RJ Scaringe told us almost everything

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Rivian, by many accounts, has become the darling of the automotive industry. It’s a hot topic despite its current volume and scale. To date, it’s not a mainstream brand with a mass-market offering. But that changed yesterday with the launch of the R2, which costs between $45,000 and $60,000 while hitting at the absolute heart of the compact crossover SUV market at 186 inches long, which is the size of the Toyota RAV4 and Tesla Model Y. The former is one of the best selling vehicles period while the latter is one of the best-selling EVs by the widest of margins it’s not even funny. Now it’s Rivian’s turn to step into the arena and aim for the masses. This is the moment RJ Scaringe and his…