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Joe De Sena Turns Quitters Into People Who Commit
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Do hard things. Become unbreakable. Let’s end the year on a high note. It’s time to turn quitters into people who commit, courtesy of one of the toughest people on the planet. Fire ready aim! If the name Joe De Sena strikes a familiar chord, it’s likely because he’s the entrepreneurial mastermind behind Spartan—the obstacle course racing series that became a global phenomenon. Fewer know he’s also the evil genius behind Death Race—perhaps the most absurd sufferfest ever conceived. Under appreciated is just what an utter machine this guy is. An absolute endurance freak, in a mere one week period, Joe completed the Vermont 100 mile run, Ironman Lake Placid, and the Badwater 135. In addition,…