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The Strava Story: Building A Fitness Community Fueled By Emotional Connection
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Riding up a local canyon climb back in what must have been late 2009, my Airstream-dwelling, frequent cycling compadre Stu Bone couldn't stop talking about this brand new social network specifically aimed at the 2-wheel community. Always eager to test new tech, I signed up immediately, quickly fell in love and have been evangelizing the platform every since. Meet Strava – the fitness social network designed by athletes for athletes. Evolving beyond it’s cycling roots as a platform for all who sweat, today Strava is widely embraced as the premier workout sharing fitness network — a rapidly expanding ecosystem of Olympic, professional, elite, amateur and beginner athletes that boasts over 1…