The artist using AI to sell brands | Joe Salvatore

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Visual artist and brand content creator Joe Salvatore joins Reid Hoffman and Parth Patil to explain how AI is turning creative professionals into orchestrators of systems rather than makers of one piece at a time. Joe spent four years chasing every new image and video model out of pure creative curiosity before Parth pushed him to take a step back and become a director of these tools. He traces that shift, from generating a single image, to making 200, to running fully automated ad campaigns through Codex, and explains why the critical skill turned out not to be technical at all. As he puts it, he can outsource production, but he can't outsource his taste. He walks through a live campaign…