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Sports Cards Nonsense

Sports Cards Nonsense

Michael Rubin and Mike Mahan on Growing The Hobby

Aug 1, 2026 · 48m

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About this episode

Michael Rubin joins Sports Cards Nonsense for an extensive conversation about Fanatics Collectibles, Topps, the future of sports cards, rising card prices, breakers, hobby shops, global expansion, and the changing collector experience. Recorded at The National, this interview examines Fanatics’ claim that it may have multiplied the size of the hobby, the company’s plans to grow collecting internationally, the success of its London store, and how athletes such as Lewis Hamilton, Tom Brady and LeBron James are helping introduce sports fans to trading cards. The conversation also covers Fanatics Fest, Topps’ direct hobby-shop accounts, entry-level versus premium-product pricing, sports-card…