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The Cult of Celebrity Wellness Brands
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About this episode
This week, Reese dives into The Cult of Celebrity Wellness Brands, where skincare, mental health, spirituality, supplements, and good old-fashioned celebrity worship have melted together into one extremely Instagrammable belief system. From Goop and Rhode to Rare Beauty, Kardashian supplements, children's skincare, and the spectacularly messy rise and fall of Selena Gomez's mental health startup Wondermind, Marketing critic and Hoodwinked: How Marketers Use the Same Tactics as Cults author Dr. Mara Einstein (@drmaraeinstein) joins us to unpack parasocial trust, brand cults, wellness grifts, scarcity marketing, and why the most effective sales pitch is just convincing you that something is…