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Power Players with Brian Sozzi

Power Players with Brian Sozzi

Why Ring CEO isn't sweating Apple's rumored smart lock

Oct 12, 2026 · 26m

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About this episode

Yahoo Finance Executive Editor Brian Sozzi sits down with Ring Founder and CEO Jamie Siminoff to unveil his latest game-changing invention, the Ring smart lock. Siminoff also explains why he isn't worried about Apple's rumored jump into the smart home space. Learn more about your ad choices. Visit megaphone.fm/adchoices