7-Eleven’s Egg Salad Experiment

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About this episode

7-Eleven has been working on a big comeback for a while. Their first big attempt at reinvention might surprise you: egg salad sandwiches. While quite popular in Japan, 7-Eleven’s big gamble on egg salad sandwiches throughout United States stores is head scratching. In this episode, our panel wonders what led to this decision, discusses the larger business challenges at play, and proposes our own fixes for what 7-Eleven should do next. Along the way, we unpack convenience store culture, customer behavior, retail psychology, operational execution, and take a hard look at how brands can misfire when they try to import global trends without adapting them locally. The team also debates: ● Why…