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Afford Anything | Get Smarter With Money

Afford Anything | Get Smarter With Money

3 Million Americans Got Rich From Boring Businesses. Here's How, with Owen Zidar & Eric Zwick

Oct 23, 2026 · 1h 34m

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#761: Roughly 3 million Americans who own private businesses — car dealerships, beer distributors, dental practices — are collectively worth more than ten times the entire Forbes 400. Most of them didn't start rich, and you've probably never heard of a single one.Economists Owen Zidar (Princeton) and Eric Zwick (University of Chicago Booth School of Business) spent more than a decade linking anonymized tax records to the people who own America's private businesses. They share what they found in their new book, The Everywhere Millionaire.In this episode, we discuss:Why owning all of a small business can rival owning a sliver of a startupWhich unglamorous industries quietly produce the most…