Employee-Only PMGs, Forgotten Sets & Inside Upper Deck w/ the President

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What actually goes into making a trading card set? This week on Hobby Nonsense, Jesse and Ray are joined by Upper Deck President Jason Masherah for a deep dive into the world of entertainment cards — from the collector perspective and the business side. The conversation covers: How Upper Deck is approaching the modern entertainment card market Why some non-sport products take years (sometimes over half a decade) to reach collectors The challenge of creating products that feel fresh and not just another copy of what’s already out there Along the way, things take some unexpected turns… They uncover older Upper Deck sets that even Jason didn’t realize existed, discuss the idea of employee-only…