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Superwomen with Rebecca Minkoff

Superwomen with Rebecca Minkoff

The Problem No Beauty Brand Was Solving | Amy Liu of Tower 28

Jul 2, 2026 · 44m

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About this episode

What happens when the life you've worked so hard to build no longer feels like the life you want? This week on Superwomen, Amy Liu, founder and CEO of Tower 28 Beauty, joins me for a conversation about approval, age, uncertainty, and solving a problem that no one had yet. Before launching one of beauty's most beloved brands, Amy walked away from a successful executive career with no plan for what came next. What followed were four defining years of self-discovery and learning to stop defining herself by other people's expectations. Together we discuss the pressure to keep proving yourself, the lifelong skin condition that inspired Tower 28, the freedom that comes from betting on yourself,…