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State Bar of Texas Podcast

State Bar of Texas Podcast

Will AI Send Clients to Your Firm?

Aug 6, 2026 · 42m

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On this episode

About this episode

To run a thriving legal business, you need your prospective clients to easily find and connect with your law firm. Rocky Dhir welcomes marketing professionals Amanda Sexton and Zack McKamie to discuss effective marketing strategies for law firms. They discuss SEO tactics and what lawyers need to know about developing an advertising approach that makes sense for their individual law firm. Later, they also dig into the ethics of lawyer marketing, AI considerations, social media usages, and much more.