Estée Lalonde on Building Mirror Water and finally asking for help

On this episode

About this episode

“I love a trier. It doesn’t matter where it goes. If you are actually out there trying, that’s the special sauce right there.” - Estée Lalonde Estée Lalonde has spent 16 years as a content creator, building an audience of more than a million YouTube subscribers. When she launched her body care brand Mirror Water, she’d never had a corporate job and had never used a spreadsheet. Five years later, the brand is mostly self-funded and has grown entirely organically, with no paid media until recently. It’s stocked in Space NK, Liberty, Selfridges and Cult Beauty. In this episode, Estée gets honest about the difference between building an audience and building a business. She talks about why…