Starcast
Join the waitlist
How To Build A Cult | Lulu Cheng Meservey
Coming soon to iPhone. Already have it? “Listen in Starcast” takes you straight there.
On this episode
About this episode
Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments. We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without losing ground. ----- About Lulu: Having been CCO and EVP of Corporate Affairs at Activision Blizzard and VP of Comms at Substack, she is now the creator of Rostra, the only advisory firm focused on founder-led comms. ----- Approximate Timestamps: (00:00) Introduction (08:34) The Importance Of The Hook (14:35) Why Do Governments And Large Corporations Communicate So Poorly? (21:50) How To Build A Cult (27:56) How…