Matilda Djerf: What Really Happened at Djerf Avenue (how I protected a $36M brand as it went public)

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Matilda Djerf sits down with Maggie Sellers Reum to share the highs and lows of being a public female founder and what she really wishes people knew. The now 29-year-old opens up about what type of leader she is now after explaining what really happened at Djerf Avenue, what it was like knowing the article was coming months in advance, and how she handled the pressure of protecting a $36M brand in real time Matilda shares the full founder playbook. From landing culture-defining collabs (including Frankie’s Bikinis and Sofia Richie Grainge) to building a brand that people line up for, Matilda breaks down how to secure your dream partnership, protect your team, and keep scaling when the…