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The Daily Aus

The Daily Aus

The White Fox Boutique lawsuit, explained

Oct 11, 2026 · 22m

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On this episode

About this episode

Adidas has sued Sydney-based fashion brand White Fox Boutique, alleging it infringed on its ‘three stripe’ trade mark. It’s the latest in a string of trademark lawsuits in the fast fashion industry. Today we’ll take you through what exactly Adidas is alleging, the similar lawsuits happening across the fashion industry, and why trademarks matter in the first place. Host: Billi FitzSimons and Elliot LawryProducer: Orla MaherVideo editor: Imogen Abbott Want to support The Daily Aus? That's so kind! The best way to do that is to click ‘follow’ on Spotify or Apple and to leave us a five-star review. We would be so grateful. The Daily Aus is a media company focused on delivering accessible and…