The Art of Innovation with Onur Yüce Gün from New Balance

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About this episode

Join us for an inspiring episode of Building AI Boston as we sit down with Onur Yüce Gün, Director of Computational Design at New Balance and a trailblazer at the intersection of architecture, AI, and product innovation. In this episode, Onur shares his journey from academia to architecture, and how his passion for parametric design, generative systems, and computation led him to revolutionize footwear design at New Balance. Discover how AI is driving creative exploration, performance optimization, and storytelling in product development, and why the future of design is more human because of it. Connect with Onur Yüce Gün 🔗 https://www.linkedin.com/in/onuryucegun/ 🔗 htt…