Sarah Longwell, a Former Republican, on “How to Eat an Elephant”

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The political consultant Sarah Longwell runs focus groups of voters, and she has a lot of advice for Democrats seeking to wrest control of the government from MAGA. Longwell, a former Republican disaffected from Donald Trump’s party, presents her playbook to the New Yorker staff writer Evan Osnos: go on the offensive talking about corruption; make a positive case for immigration; and adapt to a podcast-driven media environment. “You can go on ‘Joe Rogan’ or not go on ‘Joe Rogan,’ ” she says. “The question is: can you sit for a long period of time and talk to someone who doesn’t know that much about politics and have an engaging conversation? . . . This is how trust is built now, in this…