Lifestyle Mogul Martha Stewart on the Business of Influence

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About this episode

Martha Stewart built the creator economy before it had a name and made $65M a year in royalties on nearly $2B in merchandise. In this conversation, Martha breaks down the business model behind the empire: the Kmart licensing deal that changed everything, why she spread her content across books, magazines, TV and products, and how she thinks about brand deals, authenticity and staying relevant more than 40 years in. She and MasterClass Founder & CEO David Rogier also get into the billion dollars she says she lost during her legal troubles, why Snoop Dogg quadrupled her audience, what today's influencers get wrong, Kim Kardashian and Skims, social media, her new AI startup HINT, and Martha's…