How a Motorcycle Educator Built a Safety Empire

On this episode

About this episode

Christopher Johnson starts Washington Motorcycle Safety Training in a storage unit with no financial backing, handling everything from registrations and maintenance to teaching classes himself. Seventeen years later, WMST trains roughly 12,000 people annually and reaches 70% of Washington State. But for Christopher, growth is only part of the mission. After losing five friends on the road, he becomes determined to challenge outdated motorcycle training and create safer, more effective education. He reveals why customer experience became central to his company culture, how fear and complacency put drivers at risk, and why proven riding techniques matter more than tradition. Now, with…