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James Reed: all about business
95. A business growth masterclass: Funding, branding and sales strategy | Emma Jones
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Scaling a business demands a clear story, sales strategies, and a realistic approach to capital. In the third episode of our Summer Shorts series, James sits down with Enterprise Nation founder and UK Small Business Commissioner Emma Jones one final time, to dissect what it truly takes to transition from a running startup to a high-growth company. Emma outlines how to build a distinct brand without a massive budget, leveraging free PR opportunities like #JournoRequest, and why standing out comes down to knowing your exact story. The conversation dives into practical sales tactics such as turning your former employer into your very first client to using persistent, value-led updates to close…