94. How to write a business plan and manage cash flow in year one | Emma Jones

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You can start a business for under £100, but building one that lasts requires navigating a minefield of practical, legal, and financial decisions. In this episode of All About Business, James sits down with Emma Jones to break down the mechanics of turning an idea into a fully operational company. Emma walks through the real-world choices every founder faces. From writing a lightweight five-page business plan to deciding whether to trade as a sole trader or a limited company. Emma shares why cash flow, not profit, is the ultimate reality test for a startup, how to protect your brand name without spending thousands, and why bootstrapping for as long as possible gives you complete commercial…