Building a Media Brand that Doesn't Suck with Greg Jackson

About this episode

Ever wondered why most academic research never leaves the ivory tower? Sarah Holtan, PhD brings on Greg Jackson, host of “History That Doesn’t Suck,” to pull back the curtain on how he shifted from professor to one of podcasting’s biggest history voices. Most faculty might assume a side project will never become a business. Greg’s story proves otherwise and sparks a bigger question: What if academic expertise could truly reach the world (and not just five people at a conference)? Could your classroom skills start a media brand or even change the way people learn? Stick around as Greg Jackson unpacks the hard lessons, boundaries, and business realities behind his top-10 podcast and what that…