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Podcast to Cash: The Foundational Four, VIP Packages & Live Pods ft. Brendan Boyd
Coming soon to iPhone. Already have it? “Listen in Starcast” takes you straight there.
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About this episode
Joe sits down with Brendan Boyd, founder/CEO of Imperfect Action, to break down how entrepreneurs can turn a podcast into a profit center—without a giant audience. Brendan unpacks his Foundational Four (digital products, paid community, affiliate partners, VIP package), the Live Podcast model that converts on the spot, and how to build a podcast acquisition system (pod-closing) that brings in clients directly from the mic. You’ll learn how to package your show like a media business (LLC, EIN, business banking, funding), why a VIP package turns free guests into paid ones, how a paid community gives your audience access they actually want, and why most shows die in the “podcast graveyard” (no…