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Joey Gonzalez: CEO of Barry’s & Architect of a Global Fitness Phenomenon
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What happens when a theater-loving kid from suburban Chicago finds his true calling not on stage, but on a treadmill? In this episode, I sat down with Joey Gonzalez, Global CEO of Barry’s and one of the boldest voices in boutique fitness. His journey is wild—in the best way possible. From being the least athletic kid in a super-fit immigrant family to leading a global fitness empire, Joey’s story is all about identity, resilience, and betting on yourself. Growing up in the suburbs of Chicago, Joey was surrounded by sports-obsessed siblings and marathon-running parents. From secretly dreaming of the stage while eating pizza and watching TV to landing a lead role in a Chicago musical at 13,…