Decoder Ring | Making Coal Cute Again

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Three weeks ago, U.S. Secretary of the Interior Doug Burgum shared an unusual tweet : a cartoon image of himself with his arm draped around a giant, anthropomorphized lump of coal. This piece of coal has big googly eyes and a smudge of a nose, and is wearing a safety vest and a hard hat. He is, frankly, adorable—and he has a name: Coalie. When Coalie first appeared on the internet, he went viral—ridiculed on social media, in newsletters, and even on late night talk shows . And that’s because this big-eyed, cute piece of coal was widely understood to be coal propaganda, a tool to soften the coal industry’s image. But the truth about Coalie is more complicated. His origins tell a story about…